|Martina Hill minding the Stand in Belfast|
Wicklow County Tourism were present at the Holiday World Show in Belfast last weekend promoting the County of Wicklow to Northern Ireland. Neither the bad weather nor the “troubles” prevented visitors attending Northern Ireland’s largest tourism show. Martina Hill, Tourism Officer with Wicklow Tourism, attended all three days promoting our beautiful County: “Because of the extreme weather on Friday, attendance was slightly lower than normal” she says, “but on Saturday and Sunday they turned out in large numbers. Wicklow is an extremely popular County for the Northern Irish market and it was important to show potential visitors how great Wicklow is as a holiday destination”.
Tom Fortune, Chairman of Wicklow County Tourism mentioned that “over the past two years, there has been an increase in people choosing to stay in Ireland for their holidays. Wicklow Tourism is very keen to remind people in Ireland how great of a destination we are.”
Wicklow County Tourism had previously negotiated with the organizers to have a dedicated area for the County. The area was shared with Bray Tourism who attended their first Belfast show, and the Strandwood Hotels in Wicklow. “Having a dedicated area gave Wicklow an increased visibility and enhanced the awareness of the tourism offering in our County” Says Fred Verdier, Manager of Wicklow Tourism. “This concept worked really well for everyone participating, and we truly hope it has a positive effect for the coming season.”
Fred adds that “part of our objective in 2012 is to increase the County’s exposure to the domestic market. We will be planning to attend further events throughout Ireland to make sure that our County is a strong option for people planning to holiday in Ireland this year”.